How to embarrass the TV networks

I keep hearing rumblings about the major TV networks deciding not to cover the Republican National Convention tonight. It’s opening night, for goodness’ sake. If this is true, it really puts the networks’ bias on display (especially after they refused to cover the SwiftVets controversy for days). If I were running the RNC, I’d be thinking of ways to turn the situation to the GOP’s advantage by embarrassing the networks.
So how do you embarrass a news network that’s ignoring you? Break a big story. Any story. Just make sure it’s something so big that they’ll be forced to cover it, and watch the networks scramble (cursing all the while) to get their reporters on the scene.