A very well-thought-out ad.
Update: A dossier on McCain (PDF document), courtesy of the same folks who made the ad above:
For the past year, Senator John McCain, Republican of Arizona, has been vigorously attempting to convince conservative leaders and primary and caucus voters, whose support is critical in the Republican presidential nominating process, that he is the “right” choice.
He indeed boasts an impressive resume. He is a war hero. He is a distinguished United States senator in his fourth term—re-elected in 2004 with 77% of the vote. His media appeal is the envy of politicians on both sides of the aisle.
But throughout his Capitol Hill career, John McCain has loudly and proudly opposed a myriad of bedrock conservative principles. His record is replete with glaring examples of why conservatives should not support his presidential candidacy. On issues like abortion, campaign finance, global warming, gun control, illegal immigration, judicial appointments, same sex marriage, stem cell research, tax relief, and terrorist interrogation methods, McCain has staked out positions that are anathema to conservatism.
Consider campaign finance regulations, which is McCain’s signature issue and thus epitomizes his political worldview. As even the senator himself has conceded, banning political speech in the run-up to an election violates the First Amendment. Yet McCain believes there is a higher good than the Constitution—the purported purity of the political process—to be enforced by that instrument of incorruptibility: government itself. Never mind that McCain has taken millions of dollars from the corrupting “special interests” that he decries. It seems voters are just supposed to trust that John McCain, rather than we the people, knows what’s best.
McCain’s views and votes aren’t his only problems. News reports confirm that he has considered changing his party affiliation, and during the 2000 presidential primary campaign he actually ran against the Christian conservative base. The result speaks for itself: George W. Bush stood strong with conservatives—and won both the Republican nomination and the presidency. Conservatives understand that John McCain is pandering to us, in the hope that we will minimize his past apostasy. But the apostasy isn’t just in the past—it’s in the very fiber of his character. Conservatives deserve a standard-bearer who is completely committed to a conservative agenda, not one who just mouths its slogans. In other words, we want an heir to Ronald Reagan.
John McCain is decidedly not that person.